Why this approach is different, and why it ACTUALLY works

Here’s why the approach I take to weight loss, fitness, health, and strength is different from literally every other “diet” on the planet. And, furthermore, why the same approach will work for you.

1) It’s not about losing weight. It’s about losing FAT.

This is really important. Weight loss and fat loss are not the same thing. The scale isn’t the only way (or even the best way) to measure progress. What matters most is your ratio of muscle to fat, because MUSCLE is the key to permanently keeping the fat off!  (Without it, you WILL put the weight back on once it’s gone).

For example, this is the SAME GIRL at the SAME WEIGHT in both photos.  She is what you would call “skinny fat” in the photo on the left, and super-fit in the photo on the right. And, again, same weight. The scale utterly fails to show the progress she’s made, and her overall level of fitness and health — but the photos sure show it!

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People who ONLY do cardio look great in clothes, and CONSTANTLY babysit their weight and their diet. People who ALSO do strength training look great in a swimsuit, and get away with a LOT more “cheating” in their meals.  As an example, the girl in photo on the right probably eats about 500 more calories per day than the girl in the photo on the left.

2) It’s not a diet. It’s a nutrition program.

I cover this in detail here. This isn’t a diet. Diet’s don’t work and ultimately do more damage than good. (They’ll completely destroy your metabolism). They’ll also make you softer and weaker. Yes, you’ll weigh less. Yes, you might fit into a smaller size, but you will still look flabby and weak.

3)  It’s not about nutrition or training. It’s about both.

Any successful health and fitness program will include 4 key elements:

  1. Mental Training
  2. Nutrition
  3. Cardio Training
  4. Weight Training

If your plan doesn’t involve ALL FOUR of the above, you’ll ultimately fail to look the way you want to look, keep the weight off, burn FAT (not muscle), or you’ll fail to make progress altogether.

4) This is not a quick-fix. It’s a lifestyle.

This is not something you will “go on” and “go off”.  This is a complete lifestyle change. If you want to be fit and healthy, you need to start by behaving the way fit and healthy people behave. There are NO SHORTCUTS!

Yes, once you reach your goals, you’ll make adjustments to maintain — adding more calories, maybe backing off a little on the workouts, etc. — but you won’t fundamentally change the approach to nutrition and fitness. You’ll still track your food. You’ll still do your workouts. You’ll still eat according to your plan (you’ll just eat MORE!). And yes, you might even incorporate the occasional cheat meal. But make no mistake about it — this is a PERMANENT CHANGE!

5) This is based on science, and personal experience. Not one or the other.

I would never advise anyone to do anything that can’t be explained by science. Not just scientific theory — but real, actual, documented, well-funded scientific studies with large sample sizes. Furthermore, don’t discount the results others have had with their own experience. If they’ve had success, try to find the scientific principle behind the success.

Everything in this blog is based on both my own experiences, as well as science. Where the two agree, I write about them.  If my experience shows something I can’t explain, I avoid talking about it until I understand it.

6) This approach is ridiculously simple. But that doesn’t mean it’s easy.

The science and the chemistry behind burning fat (while keeping your muscle in-tact) is pretty basic. It’s not complicated. However, executing the plan in a world of distractions, temptations, and and in an environment where everyone’s got an opinion about how it should be done is NOT easy.

This approach takes discipline, will-power, determination, effort, and hard work. None of those things sell very well, which is why you’ll never see this approach mentioned by anyone trying to sell you anything. There’s nothing to buy. You just work hard and execute the plan, and the results WILL follow.

7) This is about truth and science. Not fads.

The world will try to sell you every fad-diet on the market. Never take advice from anyone trying to sell you a product. And NEVER, EVER take advice from anyone who doesn’t already look the way you want to look.  (I wish I had a nickel for every time an overweight, out of shape person offered me terrible advice on weight loss and fitness).

If you’re not sure if the advice you’re getting is good or bad, use this as a baseline.

8) This is about REAL FOOD, and REAL training. Not supplements.

Wouldn’t it be nice if the only thing you needed to do in order to burn fat was pop a pill, or take a supplement, or drink a shake?  There are plenty of people selling such products that want you to believe that, but it’s all garbage.  If someone is trying to sell you a product with the promise that it will help you lose weight, RUN!

9) This is custom-tailored to YOU, and it’s yours to manage.

This one is really important. Your starting point, your needs, your body, and your preferences are different from every other person on the planet. This is not a pre-cut, pre-fab “diet” where they tell you EXACTLY what to eat every day, at what time, and EXACTLY when to go to the gym, and EXACTLY when to breath in and out.

You are an adult, and the only way you’re going to be successful in the long term is to learn to plan your own meals, learn to build workouts into your own schedule, and learn how to manage your fitness and your health ON YOUR OWN.

Fit/Healthy people (the kind you’re going to become) don’t eat other people’s meal plans, they plan their own (because nobody knows better than you what kind of food you like!).

Fit/Healthy people don’t have a trainer standing over their shoulder telling them what to do every step of the way — they learn the fundamentals of nutrition and fitness, and apply them in a way that works for their own lives, and in a way that’s sustainable.  No, you don’t have to like it, but you do need to make it part of your routine. (As grown adults, we do all kinds of things every day we don’t like — like go to work every day. Fit/healthy people don’t complain about doing things they don’t like, they just do them).

In other words.. I will teach you the fundamentals and the principles. But it’s YOUR job to apply them!

Ready to get started? … Let’s go!